Who we are
We are the leading membership organisation for independent care homes across Devon, Plymouth and Torbay, representing 358 care homes, which account for 75% of providers in the region. Through our network, we connect organisations with more than 650 owners, directors, registered managers, and senior care leaders who influence significant purchasing and operational decisions across the sector.
358
care homes represented
75%
of providers in the region
650+
owners, directors & senior care leaders
Why partner with us
Mutual value, built on shared purpose
Our Partnership Programme offers organisations the opportunity to:
- Increase visibility within a trusted regional care network.
- Build meaningful, values-led relationships with care home leaders and decision-makers.
- Demonstrate expertise and thought leadership within the sector.
- Strengthen reputation as a reliable and ethical supplier.
- Engage directly with an active membership community.
- Support the ongoing development and sustainability of the care sector.
We believe successful partnerships deliver mutual value, benefiting both our members and the organisations that support them.
Our approach to partnerships
Partnerships with the care sector at heart
Our Partnership Programme is built upon the values that guide both our organisation and the wider care sector: caring, trust, respect, openness and integrity.
We seek partnerships that go beyond brand visibility or promotion. Instead, we focus on creating opportunities that are relevant, useful and beneficial to care providers while enabling partners to engage meaningfully with our membership.
Every partnership is developed with the needs of care homes and the people they support at its heart.
Our values in practice
Caring · Trust · Respect · Openness · Integrity
Caring
We prioritise partnerships that contribute to improved outcomes for people who rely on care and support.
Trust
We work with organisations that demonstrate reliability, quality and a genuine commitment to the care sector. Trust underpins every relationship we build.
Respect
We recognise the expertise, responsibilities and challenges faced by care providers. Engagement opportunities are designed to be relevant, proportionate and valuable.
Openness
We encourage transparent communication, shared learning and constructive dialogue between members and partners.
Integrity
We maintain high ethical standards when selecting, promoting and engaging with partners, ensuring all activity reflects the values of our care community.
Who we partner with
Organisations that share our commitment
We welcome partnerships with organisations that share our commitment to supporting high-quality care and improving outcomes for the people we support.
This may include providers of:
- Workforce and recruitment solutions.
- Training and professional development.
- Technology and digital systems.
- Healthcare and clinical services.
- Facilities, property and maintenance services.
- Financial, legal and professional support.
- Products and services that enhance care quality and operational effectiveness.
All prospective partnerships are reviewed to ensure alignment with our values and the interests of our members.
Partnership opportunities
Ways to engage with our membership
Events & Conferences
Participate in networking and learning events, including our flagship Annual Conference held each March, attended by approximately 300 care sector professionals.
Recognition Awards Sponsorship
Our Awards recognise excellence across the care sector, celebrating the achievements of outstanding individuals and organisations.
Sponsorship offers a valuable opportunity to support the sector and play a part in recognising and celebrating success.
Community Engagement
Visibility within an active WhatsApp community of over 280 members, where individuals regularly share supplier recommendations, best practice, operational challenges and peer support.
Email Communications
Reach an engaged audience of more than 870 subscribers through targeted communications and sector updates.
Monthly Newsletter
Showcase your organisation through our newsletter, featuring sector news, expert insights, training opportunities, and practical resources.
Thought Leadership
Share expertise through website blogs, articles and features that support learning and improvement and innovation across the sector.
Website Advertising
Benefit from fixed advertising placements on our homepage and partnership page, enabling ongoing brand visibility to members and visitors.
Resource Library
Develop and share practical resources, including guides, templates, checklists and videos to support members with service delivery, quality improvement and compliance.
Digital & Social Media Visibility
Increase awareness through regular promotion across our social media channels and digital communications.
Podcasts & Video Content
Build your profile through podcast and video content that informs, educates and supports care providers.
Partners have flexibility to submit content, propose topics and participate in podcast or video opportunities at times that align with their own marketing objectives, campaigns, product launches and business priorities, ensuring engagement is both relevant and timely.
Collaborative Buying Group
Through our Buying Group, partners can offer exclusive discounts, preferential pricing, value-added services and member benefits to care homes across our network. By participating, partners can:
- Support members in achieving cost savings and improved value.
- Build long-term relationships.
- Increase product awareness, adoption and customer loyalty.
- Demonstrate commitment to supporting the sustainability of the care sector.
All buying group opportunities are carefully reviewed to ensure they provide genuine value, relevance and benefit to our members while maintaining the integrity and trust of our network.
Partnership packages
Choose the level of engagement that suits you
| Package Benefits | Gold | Silver | Bronze |
| Annual Price | £3,000 | £1,500 | £750 |
| Fixed Adverts (Homepage & Partnership Page) | |||
| Newsletter Features & Website Blog Posts | 6 per year | 4 per year | 2 per year |
| Social Media Posts | - | ||
| Recommendations - WhatsApp | - | ||
| Podcasts & Videos | - | - | |
| Annual Conference Exhibition Stand | Included | 20% Discount | 15% Discount |
| Award Sponsorship at Annual Conference | - | - | |
| Inclusion in Library of Practical Resources (Resources - guides, templates, checklists or videos - to be shared with members via WhatsApp, social media, newsletter & website). | - | - | |
| Collaborative Buying Group |
WORKING TOGETHER
Every partnership begins with a conversation
We offer a range of partnership options designed to reflect different levels of engagement, visibility, and collaboration.
Every partnership begins with an open conversation to understand your organisation, objectives and how we can create meaningful value for both your organisation and our members.
We are committed to developing long-term relationships founded on caring, trust, respect, openness, and integrity.
Ready to Explore a Partnership?
Let’s talk about working together
Whether you are looking to build relationships, share expertise, support sector development or increase your visibility within the care community, we would welcome the opportunity to discuss how we can work together.
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